Twitch is a video streaming platform where thousands of content creators stream their day-to-day life and earn their livelihood. It is an emerging entertainment platform that enables people to live-stream their gameplays, tell stories, etc.
As of right now, 3.8 million content creators create regular content on Twitch, and more than 15 million viewers watch the same content from different corners of the world.
Unlike Youtube live Streaming, Twitch is a bigger platform and supports a wide range of entertainment gimmicks.
The new Twitch affiliate program
The content creators at Twitch were baffled when Twitch announced the new Affiliate status program. The twitch makers are making significant changes to its platform, and it is also giving cold shoulders to the streaming community.
Earlier, streamers have to earn affiliate status with a minimum of 50 twitch followers, 500 minutes of playtime, and three concurrent viewers.
Users were confused when they found out that streamers can now buy their way to affiliate status with $5 a month. The event that initiated this new change in the platform is rumored to be an exclusive deal between Twitch and music label Monstercat.
With the new update, twitch users will be able to buy affiliate status by subscribing to Monstercat, which allows them to use their songs in streams for just $5 per month.
However, the new marketing tactic is not working as users are not happy with the new affiliate status update. Twitch is completely ignoring the basics and how hard streamers work to gain affiliate status.
The Monstercat music label capitalizes on the deal as many low-viewership streamers might opt for the monthly subscription. Logically, the Twitch affiliate status will lose its worth as streamers with lousy content can get behind the wheels by just buying the affiliate status without working for it.
What are the advantages of the new affiliate program?
The Monstercat gold users are eligible for twitch affiliate status, and they can also play Monstercat original music in their Twitch and Youtube live streams. While some users didn’t like the concept as it neglects the meaning of affiliate status, some users accepted the new update.
It is an easy pass to affiliate Status without the 50 twitch followers and 500 minutes of playtime mark.
What can you do with the Twitch affiliate program?
There are so many things and online tools you can use to build up your audience. As you know, streaming is not easy, and sometimes a little push can help new streamers in their journey. Twitch is doing the same things by giving a push to new streamers with low subscriber count.
In the new affiliate program, you can access Bits to earn money. Also, as an affiliate, you can earn money with subscriptions from viewers. Even though Twitch is ignoring the former affiliate program and it might hurt other regular streamers, the new affiliate program might help the new and upcoming streamer to earn money from the platform.
But the statement contradicts as Streaming is not easy, and even though you get into the affiliate program, it doesn’t promise you the subscribers and fame as earning subscribers and viewers is extremely difficult and requires a lot of patience and creativity.
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