Did you know you could get more views, more watch time and more subscribers if you use your video descriptions in a smart way? You’re missing out on tons of opportunities if you’re not making use of your descriptions properly. A description is like a synopsis to a book. You like the synopsis; you read the book. It’s the same case when it comes to descriptions. Writing an apt description for your YouTube channel can be a challenging task, so here are a few trips and tricks to help you get you going.
Make Optimal Use of Your Keywords
YouTube contains an inner search engine that optimizes search results by scraping the descriptions of the videos for keywords. More the number of keywords, the more likely it is for your videos to get hits.
While scrolling through the search results, users will be able to see a brief outline of your description (generally 140 characters). The relevance of the description with the users’ needs is essential. Many beginners have a problem when it comes to writing a description for their video. The most basic hack for beginners is to repeat the title, which already includes a lot of keywords of relevance to the user.
Repeat Your Keywords
YouTube’s AI lets it know that a particular keyword is relevant to the video. Therefore, repetition of the keyword (max two or three times) in your description can prove to be useful as YouTube will optimize it’s search results according to that.
Don’t Forget to Add the Subscribe Link
Allowing users to subscribe to your YouTube channel is a boon to YouTubers and users alike. For YouTubers, it may be a point of sale. As for users, it allows them to get notified whenever the subscribed channel posts a video. The more the number of subscribers, the greater the reach of your video. Having a big subscriber base indicates that your video is trending and popular among the users.
Find Similar Words
Other than the keywords used in the description, try to use other words which are similar to the keyword. E.g., Tips, tricks and hacks for writing video description includes all the three, i.e. tips, tricks and hacks which are closely related. The results will be even better if you manage to put the words in the same sentence.
Make It Personal
Excessive use of technical jargons and bookish language may not be the best way to write a video description. If they wanted to read a book, they would’ve never accessed YouTube. Try to make your descriptions more personal or in other words, write like a human! Having to decode the language might put off the users making them go for an alternative video, and that’s not an option, is it!
Make Use of Call to Action
What is Call to Action? It is a marketing technique used worldwide, which is designed to induce an immediate sale or response. Mastering this will help increase engagement as well as subscriptions to your channel.
Use words or phrases which will yield direct benefit to the viewer. For, e.g., FREE TRAINING to kickstart your YouTube page, visit XYZ Academy today- xyz.com/freetraining.
Time Stamp Your Videos
The whole video might not be of relevance to the viewer, rather only a small portion might be.
Timestamping your videos will help the viewer skip to the part which is actually of importance. This will save him time and attract more viewers.
Jackson Henry. I’m a writer living in USA. I am a fan of technology, arts, and reading. I’m also interested in writing and education. You can read my blog with a click on the button above.
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